11 Tips Strategic Use of Images Optimization for Better Search Engine Rankings
TopRankVisibility Digital Marketing Agency

  • 03/25/2018
  • SEO
No Comments
Images Optimization SEO

SEO strategic way to use images. https://toprankvisibility.com

Why do you need Images Optimization for Better Search Engine Rankings?

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner for better Search Engine Rankings (beyond ALT tags) while allowing you to integrate the necessary marketing message(s).

Now, you actually see images on the search listings page. It has a huge influence on Optimizing your content for Mobile and, as a result,  Mobile Indexing. For this reason, it’s important to optimize your images for search engines.

If you are already optimizing your images for image search, you probably are doing so through alt tags and image file names. But you probably aren’t using the advanced tactics such as using GEO location and rich snippets or even modifying EXIF data.

We summarize all required and advanced techniques form Neil Patel Digital Marketing Expert and Moz, one of the leaders in SEO. Plus provided our own recommendations which we implement for clients as an SEO Service Provider.

So, follow this tips and you will:

  1. Improve website visibility for your audience;
  2. Increase traffic;
  3. Improve User Experience (UX) on your website/blog (decrease Bounce Rate).


Do you want to implement great Search Engine Optimization to your business?


Here are 11 Tips for Images Optimization SEO, how you can make images search engine friendly and increase website traffic:

I. Choose the right file format

We have to choose from three commonly used raster image formats: GIF, PNG, and JPEG.

  1. The most commonly used image format today is JPEG.
  2. A bitmap image format used for simple art and animations is GIF.
  3. A modern alternative to GIF and JPEG file formats is PNG. PNG supports transparency, has a better color range, and automatic gamma correction ability.

II. Optimize your image for the web

When optimizing images for the web, your goal is to reduce the file size as much as possible, without sacrificing too much in terms of image quality.

I would recommend using online compression tools for that purpose. Choose any you like. A lot of available on the market.

I am personally using Skitch. When optimizing an image, you want the dimensions to be as big as possible, yet you want the storage space to be as small as possible. Through programs like Skitch, you can adjust the dimensions, while keeping the storage size small through compression.

 III. Alt Tags

Because search engines can’t read images, you need to use alt tags to help describe your image. The key to creating good alt tags consists of three points:

  1. The image needs a proper description, without keyword stuffing.
  2. It should be keyword rich.
  3. It needs to be short and to the point.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. As a result, leveraging this technique will ensure that descriptive text is indexed.

IV. File Name

You want your image file name to be describing the image. Therefore generic name would make it tough for the image to compete in the rankings.

V. Create Image Sitemap

Google encourages you to use image sitemaps to give their search engine more information about the images available on your website.

If you already have a sitemap for your site (and you should), you can add image information to it or create a separate sitemap just for your images.

VI. Integrate Social Media

Social media plays an important role in your overall SEO and customer acquisition strategy. The easiest way to integrate your images into social media platforms is to add social media sharing buttons to your website.

A great tool to use is Image Sharer by SumoMe. With Image Sharer, you can easily allow visitors to share the images on their site and link back to you. It supports Facebook, Twitter, Pinterest.


EXIF stands for exchangeable image file format, which allows you to add various types of metadata to the actual image file. In other words, it will be embedded in the image itself, so wherever it goes, the metadata goes with it.

More detailed than the alt tag and long description is EXIF data.

  1. Whether the flash was on or off when the picture was taken.
  2. With what type of camera the image was taken.
  3. The aperture speed that was used.
  4. Date and time the picture was taken.
  5. The image’s height and width. And more.

VIII.Rich Snippets

Unlike other image optimization tips, this one tags an image to your website or business. That way if you have one image that is highly related to your business, it will show up when someone Googles your business.

IX. Anchor text

Just like ranking a web page, you can increase your image rankings by building links to it. Since the richer the link anchor text, the higher the image will typically rank.

X. Content 

When you place an image on your website, make sure you wrap content around it. From the text underneath or above the image to the title tag of the page, and even the headings, the more the text is related to the image the better off you are.

Don’t spam everything with keywords, but sprinkle them in when it makes sense.

XI. GEO locations

If you are looking to rank your images for localized keywords, make sure you do all of the things above, but also add local keywords to everything.


Do you want to implement great Search Engine Optimization to your business?



A lot of those tactics won’t have a huge impact on your image rankings on their own. But if you combine them all, you should see an increase in rankings. Also in this article, we didn’t  have a purpose to describe each technique in details. But if you have any questions, please feel free to ask or put your comments below. I will be glad to help.

If you familiar with different techniques for SEO Image Optimization, please share with us.

Have you ever asked yourself this question: When it comes to online marketing, why do some people succeed while others are left spinning their wheels? While you may be great in sales, your website isn’t. Despite the fact that website looks really good, rarely does it bring in any leads or actual sales. Over the years I’ve noticed a pattern: successful marketers use a very specific system to achieve nearly exponential growth. And it is the Online Sales Funnel (a.k.a. lead generation funnel, relationship funnel, customer value optimization funnel or marketing funnel). We work in areas as diverse as Inbound Marketing, Affiliate Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Pay-Per-Click Marketing, Content Marketing, Marketing Automation, SEO friendly Web Design.

 About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter and Get FREE eBook "THE ULTIMATE GUIDE TO CONTENT MARKETING!"

Fields marked with an * are required
Website and Marketing Packages
Let's make your online business successful
Do you want to be successful online?
We've been marketing and building websites since 1994 and this experience grows and matures as we do. We have come up with a range of website packages that will allow most businesses to:
  1. Have a great looking Website
  2. Have a website designed to actually work
  3. Have a website that is SEO friendly
  4. Have a website designed to market your business
  5. Have a website that attracts your target customers
  6. Have a website that works with Social Media to generate prospects
  7. Comes complete with a comprehensive marketing package

More from our blog

See all posts