Inbound Marketing will help you get found online, convert traffic into leads and nurture the right ones into becoming your customers.

Inbound Marketing process

WHAT DOES INBOUND MARKETING INCLUDE?

LET’S TURN YOUR BUSINESS INTO A CUSTOMER MAGNET

1. INBOUND MARKETING
STRATEGY

After coming on board with TopRankVisibility, you’ll speak to your team of marketers, which includes a Project Manager, Search Engine Optimization specialist, Content writer, Social Media manager, and Web Designer, among others. They’ll devise a month-to-month, priority-based inbound marketing strategy that will lay the groundwork for your future success, and generate quality leads once the foundation is set.

By understanding your buyer personas, or ideal visitors, you’ll be able to create the best user experience to generate leads. We’ll write targeted on-page content that tells visitors exactly why they’re on your website, providing answers to their questions (or search queries) and directing them toward a desired goal – such as filling out a contact form, requesting a consultation, or downloading a piece of premium content.

Our content team will help attract your most coveted visitors through content that is both educational and engaging.

They’ll work with you to draft a list of relevant topics, and from there, they take the wheel.

We have the manpower to create on-site copy, long-form content, videos, infographics, and more. In addition, we can provide tips and tools to help you take your content marketing to the next level on your own.

We’ll perform extensive research to identify all of your ideal customers and make sure you’re not losing out on valuable traffic. We’ll then tailor your metadata to target the most qualified searches and ensure your website generates top-notch organic leads.

Email Marketing still the best strategy to reach higher ROI. Over time, our data will help us segment your contact list into different lists based on everyday challenges and interests.

This allows you to send targeted, personalized emails that nurture leads and delight customers.

We’ll help you keep a close eye on where your prospects are hanging out online, and listen in on what they’re saying to help you better accommodate their needs. Our social media and reputation management strategies will determine when and where to promote your content and engage with your fans and followers.

We’re not going to cut corners during the design and development phase. Let’s work together to draft the blueprint for success. We’ll help you create a SEO friendly website you’re not only proud of, but one that’s going to drive visitors and convert those visitors into paying customers.

Communication is everything. We won’t leave you in the dark at any point of your inbound marketing strategy or campaign. We’ll update you when work is completed so that you understand what’s being done each step of the way. Our reports will outline any activities executed during a given timeframe and key performance indicators for marketing (website traffic, conversions, etc.).

Here's How We Price Inbound Marketing Services

Get Started with a Quick Start Inbound Marketing Package or Contact us for a Custom Package

Pick the Pricing Package That's Align With Your Business Goals

Depending on your business goals (see SMART Marketing Goals And Why You Need Them), you'll know which of the inbound pricing packages detailed below - BASIC, DELUXE or PREMIUM - is right for you and your organization.

Generally, the more content you produce, the sooner you will notice increased website visits and leads. At the same time, more content requires a greater commitment on your part to involve your entire organization in identifying content that matters to your customer personas.

The inbound marketing packages below assume that you'll invest in an inbound marketing automation software solution such as HubSpot or other.

If you aren't sure which pricing package is right for you, consider the BASIC Starter Pack.

The Basic Starter Pack

$1,500 monthly for 3 months

During that time, TopRankVisibility Marketing will:

  • Assess your website
  • Audit your digital content
  • Identify your primary personas
  • Review your competitors
  • Develop SMART goals
  • Benchmark your website analytics
  • Identify focus keywords for your business
  • Prepare contact lists for outreach
  • Set priorities and an inbound marketing road-map with you
  • Help you determine the best pricing package for your business

BASIC Inbound Marketing Package

$3,000/mo

No hidden fees. No pressure. No Contract Commitment. The BASIC Inbound Marketing Pricing Package is ideal for small to medium businesses looking to get started with inbound marketing at a steady, sustainable pace.

Dedicated Account Maneger
Inbound Strategy and Planning 
Social Media Publishing and Promotion
Marketing Analytics and Reporting
On-Page SEO for Web site and Blog Articles
Developing Buyer Persona 
Weekly Content Curation
1 Blog Article per Week
1 Custom Designed Email Campaign for Month
Monthly Analytics Review, Strategy and Goals Setting Meeting 
1 Call-to-Action and Landing Page per Month 
1 Premium Content Offer per Quarter 
1 Lead Nurturing - Workflow Campaign per Quarter  
24/7 Email Support

DELUXE Inbound Marketing Package

$4,500/mo

No hidden fees. No pressure. No Contract Commitment.The DELUXE Inbound Marketing Pricing Package is focused on small to medium businesses ready to ramp up inbound marketing for increased web traffic, leads and customers.

All Included from BASIC Plan. Plus more:
Sales Funnel Creating and Optimizing
2 Blog Article per Week
2 Custom Designed Email Campaign for Month
2 Call-to-Action and Landing Page per Month 
2 Premium Content Offer per Quarter 
2 Lead Nurturing - Workflow Campaign per Quarter  
Smart Content Mapped to Buyer Circle 
24/7 Email Support

PREMIUM Inbound Marketing Package

$8,000/mo

No hidden fees. No pressure. No Contract Commitment. The PREMIUM Inbound Marketing Pricing Package is focused on medium to large businesses with aggressive marketing goals and eager to fully integrate inbound marketing with sales and all marketing activities.

All Included from DELUXE Plan. Plus more:
4-5 Blog Article per Week
4 Custom Designed Email Campaign for Month
4 Call-to-Action and Landing Page per Month 
4 Premium Content Offer per Quarter 
4 Lead Nurturing - Workflow Campaign per Quarter  
Smart Content Mapped to Buyer Circle 
24/7 Email Support

Remember, it's not about the individual pieces, it's about the total package. Everything works together to bring you customers, and the total package is more than the sum of the individual pieces. 

We can help you with marketing consulting, content creation, business blog strategy, inbound marketing website redesigns, PPC or Adwords, SEO, and many other online marketing solutions on an hourly basis or via a monthly retainer.

Let's talk so we can learn more about your priorities.

For Customized Solution please Contact Us by the direct phone: +1 (408) 412-2700 or Fill Out and Send the Form at the Contact Us menu (we will contact you back during 24 hours). Have a Wonderful Day. 

Frequently Asked Questions

What is the ROI of Inbound Marketing?

Inbound marketing is more than just converting visitors into customers; Inbound marketing can also build brand authority in your industry and help with customer retention. All of these are important to the long-term health of your business. And not all of these elements are measurable, making it impossible to determine if you received a positive return on investment.

How quickly will I see results?

There is no set answer to this question because there are multiple factors involved, such as your industry, how well your website is already performing, how much and how often content is produced, and many more elements. Having a long-term, marathon-like, mentality with your inbound marketing is the best way to think about results..

Can I just do an a la carte marketing plan - where I just pick what I want as I go?

You CAN do a la carte marketing, but it isn’t in your best interest. Without a strategic plan for how all your moving parts work together, you aren’t likely to see results. Just like a basketball team works best with a game plan so that each player knows their role in winning the game, your marketing will work best with a game plan too.

Couldn’t I just do this myself?

Of course hiring marketers internally is an option that many companies use. The benefit to hiring an inbound marketing agency like us is that we have experience doing inbound marketing and you’d have a team of us working together on each client.

Also, finding an inbound marketer can be difficult, depending on where your business is located and how much you’re willing to pay.

Why do I need whitepapers or ebooks?

Advanced content like whitepaper and ebooks are your ammunition for capturing lead data. Without providing something of value, why would visitors give you their contact information? And if you aren’t capturing contact information, how are you continuing to reach them and build a relationship in order to convert them into a customer?

So for social media - does that just mean Facebook?

In short, no. Rarely will social media just mean Facebook. Which social media platforms you should engage on depends on your business. Most B2B companies benefit from posting and engaging with users on Facebook, Twitter, LinkedIn, and Google+. Other platforms to consider, depending on your business, could be Pinterest, Instagram, Vine, Flickr and the list goes on.

When we provide social media services, we will be using different platforms that fit your business best.

Are you a full service agency?

Yes we are full Digital Marketing Agency. We provide services for your online marketing. You can use content like your whitepapers offline and we can help you incorporate inbound marketing principles into your traditional advertising.

Can you help me with my branding?

We help our clients develop their online brand based on their company’s already established brand guidelines. If you need help developing your company's overall brand and guidelines, we suggest hiring a company that specializes in brand strategy.

Do I have to use HubSpot?

Using HubSpot is not a requirement for implementing inbound marketing. You can use tools like WordPress, a WordPress Form Plugin, Hootsuite, Mailchimp, CRM, and Google Analytics, but it definitely makes it easier using just one tool. That’s why we use HubSpot with all of our marketing clients.   

How quickly can we get started?

We usually begin with a new client 2-4 weeks after a signed service agreement. We use the time before starting services  to prepare our team for service launch. We do things like transfer knowledge from our engagement strategist to your dedicated marketing team members, find a writer specifically for your business and prepare tools and templates for you. This preparation helps us create a smooth and easy transition with our clients.  

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