Pay Per Click Management

Pay Per Click (PPC) Management Services. More Traffic & More Conversions.

PPC Management is the process of advertising your business through search engines. Our PPC Management services help you acquire new customers fast. Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay-Per-Click services that include: Google AdWords, Bing Advertising, Display Avertising, PPC Remarketing & Retargeting, Social Advertising, PPC Audit.

We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay-Per-Click advertising, as well as a review of options featuring a prioritized list of recommended activities.

Paid Search Advertising (Google AdWords, Bing Advertising)

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing (Retargeting)

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

PPC Audit

We are experts in online advertising. Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Goal Focused PPC Management Services

Pay-Per-Click Management

Our PPC Management Services helps your business grow in two unique ways

Generate high-quality traffic and increase conversions:

Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day. These searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.

 

Get results instantly:

Paid search ads will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.

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PPC Management Services Process

#1: Assign an Advertising Specialist to your Account

We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn your business and then create a strategy that works for you.

 

#2: Identify Keyword Opportunities for Your Business

Spend money on the most cost-effective keywords. We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

 

#3: Analyze Competition

Keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.

 

#4: Ad Creation

Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.

 

#5: Monitor Your Ads and Optimize

Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.

 

#6: Reporting and Communication

Know how your paid search advertisements are performing. Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our ppc management services.

Result Driving PPC Management

Increase Traffic From Search Engines 

Help potential customers find your business. We will increase your traffic by launching a PPC campaign on the search engines. This PPC campaign will consist of text ads and display ads. The text ads will target specific keywords that your customers are searching for online. The display ads will target potential customers on up to millions of popular websites partnered with Google.

Increase Conversions On Your Website

Increase conversions by advertising through search engines. We will send your traffic to conversion-ready pages. All search engine advertisements will have conversion-tracking installed, which will allow us to pinpoint your return on investment. Our PPC specialists will be monitoring the keywords, ad placements, and other metrics to make sure we are driving conversions at the lowest cost.

Increase ROI From PPC Management 

Increase overall efficiency and ROI by using our PPC Management services. You will work with a paid search manager that is experienced and trained in Bing and Google AdWords. This person will use their experience to make your PPC campaign more efficient. Most of our clients see an immediate decrease in their cost-per-acquisition once they use our service.

Get Affordable & Effective PPC Management Pricing.

Our PPC Management Pricing Is Completely Customizable To Fit Your Business.

Management Fee

Our PPC Management pricing ranges from $350-$600 per month on average. This price varies based on the amount of advertising channels you need. Please note that this price is our fee to manage your advertising campaign. It includes the development, management, and optimization of your campaign. It does not include any advertising dollars to run paid ads on search engines. It does, however, compensates us for the time it takes to manage your campaign. You will have a well-trained and experienced PPC manager assigned your account who will run your campaign and report the results directly to you. The value of this service is that it will save you time, money, and allow you to focus on more important aspects of your business.

 

Advertising Dollars

You must have an advertising budget if you use our PPC Management services. We do not bill you for your advertising budget, but will develop and manage your PPC advertising campaign. We recommend spending at least $300 on any paid advertising campaign to build traffic and conversions. However, typically the more you spend, the more results you will get. We have many clients who spend thousands of dollars on traffic and conversion advertising campaigns. We will consult you through this process once you sign-up with us.

 

Setup Fee

There is a one-time setup fee of $150 associated with our PPC Management service. This fee compensates for the time to set up your campaign for service. It includes setting you up in our PPC analytics software, management systems, and creating any necessary advertising accounts.

Why TopRankVisibility For PPC Management?

We’re PPC experts

We are managing PPC campaigns, right now, that are driving sales for our clients. We know the best ways to set up PPC campaigns to drive conversions. Save yourself the headache of trying to figure this out on your own. PPC Management is becoming more complex and you need an agency who keeps up with it.

 

Management fees are fixed

Our prices are fixed and do not increase as your ad spend increase. Most agencies charge a management fee, plus a percentage of your advertising budget (normally 10-20%). We only charge you for the work we actually performed on your account. This allows you to maximize your ad budget.

 

Contracts are low-risk

Our contracts are month-to-month and can be cancelled with a 30-day notice. If you are not happy with the results of your PPC campaign, you can cancel your agreement with us. However, in most instances, our clients see substantial results within the first 3-6 months of working with us.

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Frequently Asked Questions

What type of results can I expect?
The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
How much traffic can I expect?
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
How many conversions can I expect?
The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time. However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
How soon should I expect to see results?
If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month. We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.
Who will be working on my account?
You will be assigned a dedicated paid search manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each paid search manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
Isn't it expensive to advertise on search engines like Google?
It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price. We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.
How will you create ads that fits my business?
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
How will you learn my business?
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
Do I have to provide you with content for advertisements?
No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.
Will you monitor the ad campaign to make sure we do not waste any money?
Yes, your paid search manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign. In addition, your paid search manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

Our case studies

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420

PPC Management Provided

213

Paid Search Advertising

17

Video Advertising Projects

141

Display Advertising Campaign

98

Successful PPC Remarketings

315

Social Advertising Projects

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Contact us today and get maximum returns of your investments.

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