LinkedIn identifies five major pillars where businesses can share content and engage with audiences across their network. Company Page Slideshare Publishing Sponsored Content Groups The social network has invested a lot in building a platform where business professionals can read great content and share ideas. Their strategy has worked out in our favor, as marketers report […]

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”. Download your FREE eBook version HERE.  Social Media Social media marketing is about so much more than […]