SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

Something that’s really important and that is metrics. How do you measure things in Social Media Marketing and how do you identify where the successes are? We think marketers sometimes go down a dark alley is, by assuming that ROI is the right metric for everything. We don’t believe that. It’s all about matching the correct metric to the correct program.   […]

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”. Download your FREE eBook version HERE.  Social Media Social media marketing is about so much more than […]

Why do you need Images Optimization for Better Search Engine Rankings? When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner for better Search Engine Rankings (beyond ALT tags) while allowing you to integrate the necessary marketing message(s). Now, you actually see images on the search listings page. It […]