Something that’s really important and that is metrics. How do you measure things in Social Media Marketing and how do you identify where the successes are? We think marketers sometimes go down a dark alley is, by assuming that ROI is the right metric for everything. We don’t believe that. It’s all about matching the correct metric to the correct program.   […]

Your Social Media Brand Identity Matters! Are you overwhelmed by the different number of social media platforms that your audience is on? And how to get started on them? If your answer is yes, you’re not alone. Happily, if you don’t already have a completed professionally looking social media presence for your business, our social […]