SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

Why do you need Images Optimization for Better Search Engine Rankings? When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner for better Search Engine Rankings (beyond ALT tags) while allowing you to integrate the necessary marketing message(s). Now, you actually see images on the search listings page. It […]