Something that’s really important and that is metrics. How do you measure things in Social Media Marketing and how do you identify where the successes are? We think marketers sometimes go down a dark alley is, by assuming that ROI is the right metric for everything. We don’t believe that. It’s all about matching the correct metric to the correct program.   […]

AIDA   For over 100 years, marketers have used this notion of managing the funnel. That is getting consumers to become aware, interested, have desire and have taken action, in fact, it was called the AIDA model and it’s been around since 1902 and it’s something that most marketers have used and many still do use but we don’t think […]

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”. Download your FREE eBook version HERE.  Social Media Social media marketing is about so much more than […]

As important and beneficial as Social Media has become, it is quite shocking that anybody is ignoring the advantages of Social Media. Are you really ignoring Social Media? These days, whether you are a solo entrepreneur or you are launching a Small Business or leading an established national or international company, it should be urgent […]

In previous article we already talk about Reasons Why Do You Need to Outsource A Social Media Marketing and Ongoing Management behind it. In this article I will share cost expectation for SMM Services for Small & Medium-Size Businesses.  Indeed, the cost will vary on each protect and depends on different factors. Each project are […]

In last article, I already explained how important Social Media Marketing for Business. In this article I will continue our SMM Journey and talk about: What makes Social Media Marketing (SMM) for Business successful? It would be impossible to have an effective social media marketing without understanding what a Social Media Marketing Strategy or Plan […]

Your Social Media Brand Identity Matters! Are you overwhelmed by the different number of social media platforms that your audience is on? And how to get started on them? If your answer is yes, you’re not alone. Happily, if you don’t already have a completed professionally looking social media presence for your business, our social […]